UX/UI Design
UX/UI Design
#research #figma #prototype #framer
Case: Spring’s Hot Honey
Case:
Spring’s Hot Honey
The project focused on redesigning a spicy honey store to improve how products are showcased, provide easy-to-follow recipes for versatile uses, and simplify the buying process, creating a straightforward and engaging shopping experience.
Timeline: 03.2024 - 06.2024
Location: Zürich, Switzerland
Role: UX/UI Designer


Site Structure
The redesigned site structure includes recipe ideas to inspire and encourage customers to try it. Simplified product pages and an easy checkout.
Old


New


User Personas




User Journeys
Sarah Mitchell


Greg Anderson


Wireframes
The wireframes were designed to highlight product details, include recipe ideas for inspiration and prioritizing a user-friendly shopping experience allowing the product to be added to the cart from anywhere on the site.




Desktop Final Designs
Bringing the wireframes to life with branding, colors, and product photos, I achieved highly satisfactory results with the final designs.












Mobile Final Designs




Case: Spring’s Hot Honey
The project focused on redesigning a spicy honey store to improve how products are showcased, provide easy-to-follow recipes for versatile uses, and simplify the buying process, creating a straightforward and engaging shopping experience.
Timeline: 03.2024 - 06.2024
Location: Zürich, Switzerland
Role: UX/UI Designer

Site Structure
The redesigned site structure includes recipe ideas to inspire and encourage customers to try it. Simplified product pages and an easy checkout.
Old

New

User Personas


User Journeys
Sarah Mitchell

Greg Anderson

Wireframes
The wireframes were designed to highlight product details, include recipe ideas for inspiration and prioritizing a user-friendly shopping experience allowing the product to be added to the cart from anywhere on the site.


Desktop Final Designs
Bringing the wireframes to life with branding, colors, and product photos, I achieved highly satisfactory results with the final designs.






Mobile Final Designs

